Rivian _
Clean energy gets dirty
The perception of electric vehicles has improved plenty over the years. But they’re still not seen as credible, off-road vehicles with range.
With up to 400+ miles of battery life, meet the truck with enough charge to get out and cause a little trouble.
01 _
Charge nowhere
Rivian’s battery is the new standard for electric vehicles, but we still believe in pushing what’s possible.
We’ll build charging stations in some of the most remote forests, deserts, and mountainscapes. Consider it a little extra incentive to venture further off the beaten path.
02 _
Trolling gas-powered trucks
Rivian will provide a new service to aid gas-powered trucks that have broken down in the wild.
We’ll target truck owners on social and automotive sites to promote the service and rub a little salt in their gas-guzzling wounds.
03 _
Coachella shuttle
Electric gets dirty in other places to … like, say, Coachella.
It’s in the desert, 147 miles from LA, which is the perfect distance to push Rivian’s hard-charging battery.
Pairing with the festival, we’ll make Rivian the official adventure shuttle from LAX. Of course, we’ll take the scenic route.
04 _
Yeti adventure upgrades
Rivian champions getting out and getting your tires dirty. YETI coolers prides itself on being ‘built for the wild.’
So we’re pairing up for a limited edition Rivian X YETI Adventure Vehicle, equipped with outrageous options like a pool bedliner and YETI toolbox cooler.
05_
Truck the game up
Grand Theft Auto V isn’t all about committing felonies. Its’ massive, open-world is also the perfect, badass n’ beautiful sandbox to wander and explore.
So we’re creating an unlockable, in-game Rivian to kick up dust wherever you see fit: whether it be the online time-trial races at Mount Gordo, or, the 4x4 track on Mount Chiliad.
Clean energy gets dirty
CW _ Ben Ward AD _ Andrew Brown