Major League Baseball _
We got next
The MLB isn’t as cool as the NBA. It’s not as monstrous as the NFL. It has a high barrier for entry and a visibility problem.
The organization fully embraces its need for a youth movement and looks to the future. It’s time to stop actively playing defense against growth, and make the game more accessible and fun.
01 _
Unlock Your Game
We’re extending the MLB and Amazon partnership to operate self-service lockers across the country, stocked with all the equipment needed to play ball.
Using the MLB NXT app, check out equipment, get out and play.
02 _
Create your own digital trading cards
The future of trading cards is digital. But these aren’t NFT exclusives; we’re putting the power to create cards in the hands of young athletes.
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Record clips and take photos. Add fresh content to your mix in the MLB NXT app.
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Transform your content into digital trading cards with stickers, filters, and effects.
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Trade cards with friends and collect all your neighborhood highlights.
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Share directly to social. Show the world that you’ve got game.
03 _
Ballfields: A/R to reality
Utilizing their camera phones’ reverse-A/R feature, people can visualize vacant lots in their community as a baseball field, then nominate them to be developed.
The MLB will review submissions and award development grants across the country each summer.
04 _
Cheap seats, try free seats
Bleacher seats? No thanks.
We’re pairing with Old Dominion, the official freight carrier of Major League Baseball, to create the best box seats in the game.
Our custom freight container will travel across the country all summer, visiting parks and providing free fieldside seats for kids. What’s more: you’re in charge of where it’s heading next. Vote on MLB NXT and it may show up at your hometown park soon.
05 _
Ballpark Events — Open the Gates
It’s strange seeing a beautiful ballpark, smack in the heart of a bustling city … empty and silent.
So we’re opening the gates at every stadium across the league, and hosting free events for people to enjoy all throughout the year.
Sign up for MLB NXT push notifications to get access to exclusive pop-up events.
We got next
CW _ Ben Ward AD _ Andrew Brown